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Fundamentals Of Video Production As An Essential Element Of Effective Digital Marketing And Branding

Wyndell J. Wright

Sep 18, 2018
4 min

Fundamentals Of Video Production As An Essential Element Of Effective Digital Marketing And Branding

As many of you know, my firm E-Copywriters Plus is “pretty big” on digital marketing though the use of social media and other new age platforms. Because the technology is so new, we have found that it’s ideal for marketing certain “controversial” products (such as medicinal cannabis, CBD and related products) for two reasons. First, there is not much (if any) federal governmental regulation of digital media (or its content) as is the case with commercial television and main

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Email Marketing and the Difficulty of Obtaining SLA's from CRM Providers Regarding Deliverabilit

Wyndell J. Wright

Sep 14, 2018
4 min

Email Marketing and the Difficulty of Obtaining SLA's from CRM Providers Regarding Deliverabilit

This blog article was written in response to a recent article I read about CRM’s (with integrated email marketing applications), and the fact that it is hard to obtain definitive service level agreements “(SLA’s”) regarding email deliverability rates from CRM providers. I will start by stating that this article applies primarily to large-scale bulk email campaigns, not email marketing campaigns intended for small-scale distribution (i.e. 2,000 recipients or less). This is be

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In Today’s Digital World, If You Don’t Have An Effective Company Website, You’re Losing Money---Stop

Wyndell J. Wright

Jun 5, 2017
3 min

In Today’s Digital World, If You Don’t Have An Effective Company Website, You’re Losing Money---Stop

In today’s digital world, it is absolutely imperative that a company have an effective web presence (consisting of a website and social media platform). Recent studies show that nearly half of all small businesses still do not have a website. In a survey of 350 small businesses (defined as companies with less than 10 employees and $1 million in annual revenue), published by Entrepreneur magazine in February 2016, the top reasons for not creating a company website were cited

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7 Simple, “Fairly Inexpensive” Measures Your Company Can Take to Make Its Web Presence More Effectiv

Wyndell J. Wright

Jun 1, 2017
3 min

7 Simple, “Fairly Inexpensive” Measures Your Company Can Take to Make Its Web Presence More Effectiv

Five or ten years ago, a company need only to have a functioning website to attract business over the internet. That time has long passed! Today, a company must do several things simultaneous to get the most out of its web presence; and by web presence, we mean the company website and all company-owned social media. Moreover, Google, Yahoo, Bing, and other major search engines, have recently revised their their algorithms to consider the length of time a site visitor remains

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Interactive Digital Marketing (aka Data-Driven Sales): the Future of Inside Sales.