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Wyndell J. Wright
- Sep 14, 2018
- 4 min
Email Marketing and the Difficulty of Obtaining SLA's from CRM Providers Regarding Deliverabilit
This blog article was written in response to a recent article I read about CRM’s (with integrated email marketing applications), and the fact that it is hard to obtain definitive service level agreements “(SLA’s”) regarding email deliverability rates from CRM providers. I will start by stating that this article applies primarily to large-scale bulk email campaigns, not email marketing campaigns intended for small-scale distribution (i.e. 2,000 recipients or less). This is be
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Wyndell J. Wright
- Jun 5, 2017
- 3 min
In Today’s Digital World, If You Don’t Have An Effective Company Website, You’re Losing Money---Stop
In today’s digital world, it is absolutely imperative that a company have an effective web presence (consisting of a website and social media platform). Recent studies show that nearly half of all small businesses still do not have a website. In a survey of 350 small businesses (defined as companies with less than 10 employees and $1 million in annual revenue), published by Entrepreneur magazine in February 2016, the top reasons for not creating a company website were cited
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Wyndell J. Wright
- Jun 1, 2017
- 3 min
7 Simple, “Fairly Inexpensive” Measures Your Company Can Take to Make Its Web Presence More Effectiv
Five or ten years ago, a company need only to have a functioning website to attract business over the internet. That time has long passed! Today, a company must do several things simultaneous to get the most out of its web presence; and by web presence, we mean the company website and all company-owned social media. Moreover, Google, Yahoo, Bing, and other major search engines, have recently revised their their algorithms to consider the length of time a site visitor remains
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