Email Marketing and the Difficulty of Obtaining SLA's from CRM Providers Regarding Deliverabilit
This blog article was written in response to a recent article I read about CRM’s (with integrated email marketing applications), and the fact that it is hard to obtain definitive service level agreements “(SLA’s”) regarding email deliverability rates from CRM providers. I will start by stating that this article applies primarily to large-scale bulk email campaigns, not email marketing campaigns intended for small-scale distribution (i.e. 2,000 recipients or less). This is be
