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Earlier in the week, I said that I would review the legal framework governing the digital marketing of cannabis (and related products, including CBD-based products) in Canada.  My intent was then (and still is now) to compare the two sets of federal laws (the U.S. and...

As many of you know, my firm E-Copywriters Plus is “pretty big” on digital marketing though the use of social media and other new age platforms.  Because the technology is so new, we have found that it’s ideal for marketing certain “controversial” products (such as med...

This blog article was written in response to a recent article I read about CRM’s (with integrated email marketing applications), and the fact that it is hard to obtain definitive service level agreements “(SLA’s”) regarding email deliverability rates from CRM providers...

We’ve all been to Wal-Mart or Target, and we’ve seen all the new gadgets ---- particularly the new televisions.   They’re “smart” nowadays, which means they can access commercial TV and the internet simultaneously.  It’s, obviously, only a matter of time before the sma...

In today’s digital world, it is absolutely imperative that a company have an effective web presence (consisting of a website and social media platform). Recent studies show that nearly half of all small businesses still do not have a website.  In a survey of 350 small...

Five or ten years ago, a company need only to have a functioning website to attract business over the internet. That time has long passed! Today, a company must do several things simultaneous to get the most out of its web presence; and by web presence, we mean the com...

Recent trends show that content is more likely to attract internet traffic over other things like keywords, back links, and other “tricks” of so-called SEO experts; and by content, we mean “interesting” copy, graphics, video, music, (or some combination of all of these...